Sparks producers Miller/Coors Face Lawsuit after Underage Consumtion Continues to Rise
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Recently, a non profit organization has sued Miller/Coors through a Public Interest’s lawsuit over its alcoholic energy drink “Sparks”, alleging its consumption contributes to binge drinking, underage drinking, and drunk driving.
According to a 2007 study conducted at Wake Forest University and cited by the nonprofit they believe drinkers of caffeinated alcoholic drinks are more likely to binge drink, ride with an intoxicated driver, become injured or be taken advantage of sexually than drinkers of non-caffeinated alcoholic drinks. “Sparks is appealing to younger audiences through its sweet citrus taste, resembling that of the popular Sweet Tarts candy, and the vibrant color of orange soda.
The main concerns with Sparks arise from its alcohol content, containing 6 percent to 7 percent alcohol by volume, as opposed to regular beer, which typically contains 4 or 5 percent alcohol.
The organization states “Miller/Coors is trying to hook teens on a dangerous drink," and the company's behavior is reckless, predatory and in the final analysis, likely to disgust a judge or a jury.” said the nonprofit’s litigation director.
Over the last few months the nonprofit notified the company’s with their intent to sue over the caffeinated alcoholic drinks.
Though the non-profit is searching for a settlement, it will be interesting to see how and if Miller/Coors removes this particular product from its product mix within the near future. The details of this case should be followed as these drinks are very popular with most teenagers today.